Wine is history, deeply rooted and cultural, but slowly declining as younger people drink less and look for simpler, more flexible options. Beer is still the volume leader, steady and reliable.
Meanwhile, whisky is growing, driven by premiumisation. Gin continues to grow with cocktail culture.
Then… cider, a small category globally, but a great alternative when you want something lighter than wine.
And coffee… coffee is in a league of its own, with high consumption per person and steady growth worldwide.
Wine
• 3L per capita
• Top country: Portugal
• Trend: -3.3% this past year
Beer
• 20–25L per capita
• Top country: Czech Republic
• Trend: +0.5% this past year
Whisky
• 0,3L per capita
• Top country: UK
• Trend: +5–7% per year
Gin
• 0,2L per capita
• Top country: UK
• Trend: +4–6% per year
Cider
• 1L per capita
• Top country: UK
• Trend: Stable over the past few years
Coffee
• 10L per capita
• Top country: Finland
• Trend: +2–4% per year
I’ve simplified and aligned everything into global per capita litres to make categories comparable. Figures are rounded and can vary depending on sources and methods. Happy to hear your thoughts!
Sources include IWSR, OIV, WHO Global Health Observatory, Kirin Beer University Report, International Coffee Organization.
